Monday, November 29, 2010

Coca cola happiness family



Directors :Todd Mueller & Kylie Matulick
Executive Producer :Justin Booth Clibborn
Producer : Boo Wong
Agency : Wieden + Kennedy, Amsterdamn

Sketches (click here)
Character Full Design (click here)


Description
:
A bearded young man puts a Euro into a Coca-Cola vending machine and we’re transported behind the plastic face of the machine into a fantasy world where the coin rolls down a mountainside and splashes into a waterfall. An empty Coca-Cola bottle flys past, borne by three plump flying bugs. They drop the bottle into a tower where it is filled with Coke. Furry creatures kiss the outside of the bottle as the bottle cap is catapulted into place. Then a giant hand sends the bottle screaming along a track through a tunnel. When it reemerges it is in an artic landscape, where snowmen are put through a snowblower that chills the Coke bottle. The bottle drops through a hole and appears in a skyscape, plopping into a moving walkway where it is feted and cheered by cannons shooting confetti. At the end of this walkway, the bottle rolls down a chute and ends up in the bin of the vending machine, where the young man picks it up. As he drinks it, we see him pause to look down at the bottle and then the machine and smile as he walks on.


"Coca Cola happiness family "

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I think is quite attracting commercial video advertisement for me, think off each time when we grab the coca-cola from the vending machine, it have it own process to make the coca cola by the snowman. But how sad is that, we couldn't find such vending machine at Malaysia.

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