More is less; Less is More

More is less; Less is More?!

As we think that, more is less. Actually when we go through some pictures, first view is quite important for us. If the ads is fulled with photos or words, we will feel annoying and lazy to read it one by one. Is good to have more information, but same goes apply less words but more information? For sure, this must depends in the designers, how they arrange those information for the audience.

too many pictures

First thought of you, can you spot easily get to know what is this ads about? An ipod feel the sound. So this is what I called less is more, less pictures less information, but we can know what is that message bring out from this. With the background, pictures and only one big title.


Nike,
FedEx,

Coca cola happiness family

Directors :Todd Mueller & Kylie Matulick
Executive Producer :Justin Booth Clibborn
Producer : Boo Wong
Agency : Wieden + Kennedy, Amsterdamn

Sketches (click here)

Character Full Design (click here)

Description:

A bearded young man puts a Euro into a Coca-Cola vending machine and we’re transported behind the plastic face of the machine into a fantasy world where the coin rolls down a mountainside and splashes into a waterfall. An empty Coca-Cola bottle flys past, borne by three plump flying bugs. They drop the bottle into a tower where it is filled with Coke. Furry creatures kiss the outside of the bottle as the bottle cap is catapulted into place. Then a giant hand sends the bottle screaming along a track through a tunnel. When it reemerges it is in an artic landscape, where snowmen are put through a snowblower that chills the Coke bottle. The bottle drops through a hole and appears in a skyscape, plopping into a moving walkway where it is feted and cheered by cannons shooting confetti. At the end of this walkway, the bottle rolls down a chute and ends up in the bin of the vending machine, where the young man picks it up. As he drinks it, we see him pause to look down at the bottle and then the machine and smile as he walks on.

"Coca Cola happiness family "

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I think is quite attracting commercial video advertisement for me, think off each time when we grab the coca-cola from the vending machine, it have it own process to make the coca cola by the snowman. But how sad is that, we couldn't find such vending machine at Malaysia.

Coffee bean

Coffee normally is a must for everyone. A person may take coffee once per day. Normally people describe coffee is type of "drug", once you take it, you will like it and have one cup of coffee in a day. Coffee made off from coffee bean. According to Wikipedia, a coffee bean is the seed of the coffee plant. In a crop of coffee, a small percentage of cherries contain a single bean, instead of the usual two. This is called a peaberry. Coffee beans consist mostly of endosperm that contains 0.80-2.5% caffeine.

Coffee beans distributed into low quality beans, flat beans and peaberry.

Structure of coffee berry and beans:

1: center cut
2:bean (endosperm)
3: silver skin (testa, epidermis)
4: parchment (hull, endocarp)
5: pectin layer
6: pulp (mesocarp)
7: outer skin (pericarp, exocarp)

Few steps for coffee processing:
- Picking: A coffee plant usually starts to produce flowers 3–4 years after it is planted and it is from these flowers that the fruits of the plant (commonly known as coffee cherries) appear, with the first useful harvest possible around 5 years after planting.

- Wet process: In the this, the fruit covering the seeds/beans is removed before they are dried. Coffee processed by the wet method is called wet processed or washed coffee. The wet method requires the use of specific equipment and substantial quantities of water. There are Ferment-Wash Meth and Machine-assisted wet processing.

- Dry process: Dry process, also known as unwashed or natural coffee, is the oldest method of processing coffee. The entire cherry after harvest is first cleaned and then placed in the sun to dry on tables or in thin layers on patios.

(took it when I visited to the factory)

- Milling: The final steps in coffee processing involve removing the last layers of dry skin and remaining fruit residue from the now dry coffee, and cleaning and sorting it. These steps are often called dry milling to distinguish them from the steps that take place before drying, which collectively are called wet milling.

- Grading: Grading is the process of categorizing coffee beans on the basis of various criteria such as size of the bean, where and at what altitude it was grown, how it was prepared and picked, and how good it tastes, or its cup quality. Coffees also may be graded by the number of imperfections.

References from Wikipedia:
http://en.wikipedia.org/wiki/Coffee_bean
http://en.wikipedia.org/wiki/Processing_of_coffee

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Other than coffee, what can we do with coffee bean? Actually in this post, after been introduced about coffee bean. I think want to show some drawings painted by coffee bean, I found it when I visited to a coffee factory at Bali, Indonesia. Is some surprised when I know that those drawings were painted by coffee bean powder. I don't know who is the artist, but at least I found that coffee beans can used to be as "color".

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Actually I'm not the person who like coffee much, because for me, I think that coffee purposely is for older person who will only take coffee very often. Perhaps, I might change my mind in the coming day.

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Kind of small exhibiton at Singapore

In this post, I'm going to share what I captured in a shopping mall at Singapore. I forget what the name of that shopping mall called, but I remembered that in every floor of that shopping mall, it have a space to allow people to display their artworks. Is quite fun to have such small kind of exhibition having in shopping mall. First of all, it may be comparison in between those designers, they might may ideas discussion or critic for the artworks, it made differentiation for the personal's identity from the designers. Secondly, I guess they may have those feedback from the viewer, they can improve from time to time when they start to listen to others perception.

Below are the photo that I took from one part of the small exhibition, I guess this theme is about Creativeness because it basically made from things like plastic begs, brushes, carpets and some things that we often used it in our daily life.

This is a chair made by plastic begs tie around.

Brushes normally we used to wash the plates and added in with carpets.

Is something like tin to form a chair?!

Some others tin brushes to form the sitting's part?
curious people will get this at their home or not?

It's t something like cotton?

tea table?

beach chair? possible to sit and relax up there?

Impress with their artworks. Hope that Malaysia some shopping mall can allows the designer to display their artwork at side corner. So people not purpose to shop.

Form follows function

First comes to my mind, form is the shape,visual appearance, or configuration of an object. While function is the way by how it can be use or else the presentational of a thing. Follows function are things that purposely made out according to the originality personal from the function of itself. Example like I made pencil box in a box shape, it function to keep my pencil and portable for me to bring along and put into my beg. So the form is box shape, function is portable for me to keep my pencil. This is own opinion when I haven't do any research about form follows function.

According to Wikipedia, Form follows function is a principle associated with modern architecture and industrial design in the 20th century. The principle is that the shape of a building or object should be primarily based upon its intended function or purpose. In the context of design professions form follows function intuitively seems like good sense, but on closer examination it becomes problematic and open to interpretation. Linking the relationship between the form of an object and its intended purpose is not always by itself a complete design solution. Defining the precise meaning(s) of the phrase 'form follows function' opens a discussion of design integrity that remains an important, lively debate.

I will be focusing in product design. Automobile designing. If the design of an automobile conforms to its function, as in its shape or wide stance for better vehicle dynamics, den it called form follows it function.

form: Hyundai NEOS, top grade concept car
function: backed up by a mid-mounted 2 litre 250 bhp engine concealed by the aluminum and composite bodywork.

form: Volkswagen New Beetle
(separate wings, vestigial running boards, sloping headlamps and large round tail lights)
function: Max speed: 177 km/h (110 mph), Acceleration (0–96 km/h | 0-60 mph): 13.2 s

form: BMW 5 Series, top grade concept car.
function: The eight gear reduces the number of revolution at high speeds, tangibly increasing comfort while reducing fuel consumption and emissions.

Project 2

This is week 4, and we are been given the second assignment.

This assignment is about BRANDING @ BUS STOP. According to the brief, bus stops are popular places for advertisers as many people from every walk of lives use public transports or commute to work will com in contact wit at least 1 bus stop everyday. In this project, we have to pick ONE LOCAL PRODUCT or SERVICE and do background research to understand about the brand that we choose.

I want to share one creative bus stop on promoting their brand:

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I had choose several brand and products to use as my brand product. I will submit the brand name is this coming Thursday. After this, I think I shall proceed to the next stage, think of concept about that product that I had choose.

Stay turn.

Japanese / Korean Creative Advertisement

I want to show a Korean/Japanese commercial advertisement. Because I think that commercial advertisement takes important role in our daily life.

In this video, the director used a child's as the main character. The messages brought out from the child's creativeness, he showed his little power to influence others to save the whale. Is touch while watching it.

As the message from this video, we really need to do something to save our earth.