As we think that, more is less. Actually when we go through some pictures, first view is quite important for us. If the ads is fulled with photos or words, we will feel annoying and lazy to read it one by one. Is good to have more information, but same goes apply less words but more information? For sure, this must depends in the designers, how they arrange those information for the audience.
too many pictures
First thought of you, can you spot easily get to know what is this ads about? An ipod feel the sound. So this is what I called less is more, less pictures less information, but we can know what is that message bring out from this. With the background, pictures and only one big title.
Nike,
FedEx,
